Charlotte Benjamin penned the letter after noticing a lack of ‘girl Lego’ characters on a trip to her local toy store with her parents. She told the manufacturer that all the girl figures she saw either ‘sat at home or went shopping’, while the adventurous boy figures had jobs and saved people’s lives.

What New Line did LEGO appeal to girls?

The company stirred excitement this month by offering a line aimed at girls called the Research Institute, Lego’s first offering to feature women in a professional setting rather than at play or partying.

Was LEGO Friends a success?

Success. Despite the controversy, Lego Friends is one of Lego’s biggest successes. In 2012, when the Friends line was launched, the line doubled sales expectations, with sales to girls tripling in the same year.

Why is LEGO bad?

Negative toys can produce subconscious thoughts in children, causing them to grow up with a negative imagination. This is one of the harmful effects of LEGO toys that could lead to violent thoughts and cause mental or social problems later in life.

How do you write a letter to Lego?

To write to LEGO® Life, ask a parent or guardian to download the form here. Fill that in and send it, with your letter, to the email address in the form. Here are some submission guidelines: Don’t write your letter by hand, type it instead.

When did LEGO make girl sets?

The construction toys theme was designed primarily for girls and introduced in 2012. Today it includes more than 250 sets, a range of books, an animated series, and even a video game. But more than a decade before the theme was launched, the LEGO Group created a different sort of LEGO Friends.

Who is Stephanie’s boyfriend in Lego Friends?

Profile. Jacob is a minor character who first makes appearances in New Girl in Town He is a little bit of a scientist, although Olivia is always better. He is Stephanie’s flying partner. Stephanie, Olivia, Mia, Emma, Andrea and Daniel are all friends with him.

Is Lego useful to kids?

Playing with LEGO® is known to have amazing benefits for the development of fine motor skills, developing dexterity and strength in the fingers. In a society where many children are often experts at swiping on screens, having the opportunity to develop those fine motor skills is hugely important.

Are Legos toxic?

Well for those who are here for a quick answer: Yes, new Legos® are safe! I have personally never tested any new Legos® (new in the past 14 years) that were positive for any the main four toxicants I look for in my work (Lead, Mercury, Arsenic and Cadmium.) Now go away and buy yourself some Legos®!

Is there a Lego font?

The font used for the Lego logo is very similar to LegoThick, which is a free fan made font based on the logo itself.

What did the 7-year-old write in her letter to Lego?

Two years ago, a 7-year-old girl named Charlotte wrote a letter to the toymaker Lego with a straightforward request. “I love Legos,” she wrote, “but I don’t like that there are more lego boy people and barely any lego girls.”

What was the point of Charlotte the Lego girl?

Charlotte, Lego acknowledged, had a point. “It’s fair,” said Michael McNally, a Lego spokesman who says the company receives letters from kids all the time. “Why wouldn’t there be more female representation?” Years before Charlotte sent her letter, Lego was already keenly focused on how girls perceived the brand.

Are Legos for girls or boys?

Years before Charlotte sent her letter, Lego was already keenly focused on how girls perceived the brand. It was 2008 when the toymaker decided to gather global data about who buys Legos. What they found was startling. In the United States, roughly 90 percent of Lego sets being sold were intended for boys.

Is Lego Friends a success or failure?

But Lego Friends was different. The line was a smashing success from the start. Lego’s profits have soared in recent years. The toymaker’s growth has averaged 15 percent annually since Friends debuted.